Financing Product-led Growth Companies

Product-led growth (PLG) is something of a holy grail. Hard to achieve, it unlocks massive benefits for those companies that can figure it out. 

The outsized risk-reward dynamic of PLG companies creates high stakes for investors. Compared to sales-led growth (SLG), it is inherently more challenging to predict outcomes and measure success.

That being said, product activities generate a lot of data. Programmatic lenders and other investors are taking advantage of this data to help PLG companies access more capital at a lower cost.

We assembled PLG investors and experts to explore how PLG companies can use their data to help finance their growth.